Brand Identity, Social Media, Merch

No Puedo Tengo Ensayo is a podcast channel created by dancers, offering content focused on the arts industry in Puerto Rico and around the world. This rebranding we created aimed to achieve a more minimalist and modern aesthetic. We revisited their original color palette and chose to retain it entirely, preserving the neon theme present in the initial logo. However, we restructured its use to apply the neon elements more intentionally and effectively.

NPTE GOES TO NEW YORK

Social Media

NPTE came up with the idea of anywhere they would visit to interview professional dancers and artists their brand would make an impact on that visit as well. Entertaining their audience and being active in their social media, creating details around the logo that represent the place they’ll visit. In this case, New York was their first place. We created bugs for their posts in Instagram and YouTube channel, as well as a Facebook cover.

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CHRISTIAN ALICEA

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